University Cooperative Rebranding

 

Overview and Project Goals
University Cooperative School is a progressive, community-oriented pre-k through fifth grade school in Seattle’s North University District. Since 1975, they have valued children and celebrated childhood - that wonderfully rambunctious journey of a lifetime

The organization is described by members of the staff as “joyful,” “adventurous,” “creative,” and “caring,” and there is a desire for an updated, cleaner, more cohesive and enticing brand and website.

This rebranding exercise will result in a mini Style/Brand Guide and a new website.

What is included in a Style Guide?
A style guide describes different brand assets like typography, color palette, layout, patterns, imagery, illustrations, icons, animation, UI elements, and other graphic assets. It includes logo usage, its versions and colors, and the do’s and don'ts.

Many style guides will also include things like brand strategy, tone of voice, editorial tips with examples, and so on.

A style guide will also include a few examples of proper use of these brand assets on real applications (business cards, stationery, signage, etc.)

University Cooperative School Style Guide Goals

  • Updated color palette

  • Defined and outlined typefaces and how they’re are used

  • Brand voice

  • Examples of applications

Branding Survey

Typefaces

Please have a look at the following typeface examples and complete the survey below with your choices.

Headlines - used for any text that needs some oomph.

Body Text - text used in paragraphs. Try to ignore the pairings here. We’ll get to that in the next round. :)

Color Palettes

Please have a look at the following color palettes and complete the survey below with your choices. We’ll hone in on details as we go!