University Cooperative Rebranding

Overview and Project Goals
University Cooperative School is a progressive, community-oriented pre-k through fifth grade school in Seattle’s North University District. Since 1975, they have valued children and celebrated childhood - that wonderfully rambunctious journey of a lifetime

The organization is described by members of the staff as “joyful,” “adventurous,” “creative,” and “caring,” and there is a desire for an updated, cleaner, more cohesive and enticing brand and website.

This rebranding exercise will result in a mini Style/Brand Guide and a new website.

What is included in a Style Guide?
A style guide describes different brand assets like typography, color palette, layout, patterns, imagery, illustrations, icons, animation, UI elements, and other graphic assets. It includes logo usage, its versions and colors, and the do’s and don'ts.

Many style guides will also include things like brand strategy, tone of voice, editorial tips with examples, and so on.

A style guide will also include a few examples of proper use of these brand assets on real applications (business cards, stationery, signage, etc.)

University Cooperative School Style Guide Goals

Updated color palette
Defined and outlined typefaces and how they’re are used
Brand voice
Examples of applications

Branding Survey

Round Two

Typefaces

Now is the time that we consider the top headline choices along with the body text - to uncover your preferred pairings. Please note that I’ve added one new headline option based on some feedback.

The aim should be a typography that is bold and straightforward, unique in your peer set; one that shows the school is confident in its individuality.

Each headline typeface is pared with four text options. Use the arrows to navigate through the choices. Each image is labeled at the bottom.

League Spartan

League Spartan and DM Sans.png

League Spartan and Futura.png

League Spartan and Glacial Indifference.png

League Spartan and Ovo.png

Hanley

Hanley and DM Sans

Hanley and Futura

Hanley and Glacial Indifference

Hanley and Ovo

Publica Slab

Publica Slab and DM Sans

Publica Slab and Futura

Publica Slab and Glacial Indifference

Publica Slab and Ovo

56th St and DM Sans

56th St and Futura

56th St and Glacial Indifference

56th St and Ovo.png

Color Palettes

Based on survey results and feedback, round two of the color consideration include colors most liked and a new addition. The finished palette will include shades and tints of each color to round out their usage.

Your color palette should represent fun, childhood, and the diverse community the school has facilitated over the years.

Palette One